Personal data (usually referred to as "data" in the following) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

According to art. 4 point 1. Regulation (EU) 2016/679, i.e. the Basic Data Protection Regulation (hereinafter referred to as the "GDPR"), shall be deemed to be "processing" any transaction carried out with or without the aid of automated procedures or any such series of transactions in connection with personal data, such as the collection, collection, organisation, sorting, storage, adaptation or modification, reading, querying, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others about the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data as a result of this on their own responsibility.

We would like to draw your attention to the fact that the information published here is subject to regular review and modification. From time to time, you may prefer to review this Privacy Policy.

Our privacy policy is structured as follows:

I. Information about us as responsible persons
II. rights of users and persons concerned
III. Information on data processing

I. Information about us as responsible persons

Responsible provider of this website in the sense of data protection law is:

Blue Level GmbH
Säntisstrasse 17
8280 Kreuzlingen
Switzerland

Phone: +41 71 672 45 07
E-mail: datenschutz@bluelevel.ch

For specific questions regarding data protection, you can contact our data protection officer:

Blue Level GmbH
Oliver Röhrsheim
Säntisstrasse 17
8280 Kreuzlingen
Switzerland

Phone: +41 71 672 45 07
E-mail: datenschutz@bluelevel.ch

Data protection representation in the European Economic Area (EEA):

We have the following data protection representation pursuant to art. 27 GDPR in the European Economic Area (EEA) including the European Union (EU) and the Principality of Liechtenstein as an additional point of contact for supervisory authorities and data subjects for requests in connection with the General Data Protection Regulation (GDPR):

VGS Datenschutzpartner GmbH
Am Kaiserkai 69
20457 Hamburg
Germany

E-mail: info@datenschutzpartner.eu

II. Rights of users and persons concerned

With a view to the data processing described in more detail below, users and data subjects have the right to

•  confirmation of whether data concerning them are processed, information on the data processed, further information on data processing and copies of the data (cf. also Art. 15 GDPR);
• correction or completion of incorrect or incomplete data (cf. also Art. 16 GDPR);
• to the immediate erasure of the data concerning them (cf. also Art. 17 GDPR), or, alternatively, if further processing is required pursuant to Art. 17 para. 3 GDPR, to the restriction of processing pursuant to Art. 18 GDPR;
• on receipt of the data concerning them and provided by them and on transmission of this data to other providers/responsible parties (cf. also Art. 20 GDPR);
• upon complaint to the supervisory authority if they are of the opinion that the data concerning them are processed by the provider in violation of data protection provisions (cf. also Art. 77 GDPR).

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage ceases to apply, the deletion of the data does not conflict with any legal storage obligations and no other information on individual processing procedures is provided below.

Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider via your Internet browser. With these so- called server log files, the type and version of your Internet browser, the operating system, the website from which you switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access as well as the IP address of the Internet connection from which our Internet presence is used are collected.

These data collected in this way will be temporarily stored, but not together with other data of yours.

This data is stored on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our Internet presence.

The data will be deleted after seven days at the latest, unless further storage is required for evidentiary purposes. Otherwise, all or part of the data will be excluded from deletion until an incident is finally resolved.

Cookies

a) Session-Cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored on your end device by the Internet browser you use. These cookies process certain information about you, such as your browser or location data or your IP address, to an individual extent. 

This processing makes our website more user- friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping basket function.

The legal basis for this processing is Art. 6 Para. 1 lit b.) GDPR, insofar as these cookies process data for contract initiation or contract execution.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our Internet presence. The legal basis is then Art. 6 para. 1 lit. f) GDPR.

When you close your Internet browser, these session cookies are deleted.

b) Third-party-Cookies

If necessary, our website may also use cookies from partner companies with whom we cooperate for the purpose of advertising, analysis or the functionalities of our website.

Please refer to the following information for details, in particular for the purposes and the legal basis of the processing of such third-party cookies.

c) Removal possibility

You can prevent or restrict the installation of cookies by setting your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required depend on the Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. With so-called flash cookies, however, processing cannot be prevented via the browser settings. Instead, you need to change the setting of your Flash player. The steps and measures required for this also depend on the flash player you are using. If you have any questions, please also use the help function or documentation of your Flash Player or contact the manufacturer or user support.

Should you prevent or restrict the installation of cookies, however, this may lead to the fact that not all functions of our Internet presence are fully usable.

Contract execution

The data transmitted by you for the use of our range of goods and/or services will be processed by us for the purpose of contract processing and are required in this respect. Conclusion and processing of the contract are not possible without the provision of your data.

The legal basis for processing is Art. 6 para. 1 lit. b) GDPR.

We delete the data with complete contract processing, but must observe the tax and commercial law retention periods.

Within the scope of contract processing, we pass on your data to the transport company entrusted with the delivery of goods or to the financial service provider if the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for the transfer of the data is then Art. 6 para. 1 lit. b) GDPR.

Customer account / registration function

If you create a customer account with us via our website, we will collect and store the data you entered during registration (e.g. your name, address or e-mail address) exclusively for pre-contractual services, for contract fulfilment or for customer care purposes (e.g. to provide you with an overview of your previous orders with us or to be able to offer you the so-called notepad function). At the same time we will save the IP address and the date of your registration together with the time. A passing on of these data to third parties does not take place naturally.

In the course of the further registration process, your consent to this processing will be obtained and reference will be made to this data protection declaration. The data collected by us will be used exclusively for the provision of the customer account.

If you consent to this processing, Art. 6 para. 1 lit. a) GDPR is the legal basis for the processing.

If the opening of the customer account also serves pre-contractual measures or the fulfilment of the contract, the legal basis for this processing is also Art. 6 para. 1 lit. b) GDPR.

You may revoke your consent to the opening and maintenance of the customer account granted to us at any time with future effect in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation.

The data collected in this respect will be deleted as soon as processing is no longer necessary. However, we must observe retention periods under tax and commercial law.

Contact inquiries / contact possibility

If you contact us via contact form or e-mail, the data you provide will be used to process your request. Providing the data is necessary for processing and answering your inquiry - without their provision we cannot answer your inquiry or, if necessary, only to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted if your inquiry has been finally answered and there is no legal obligation to keep your data safe, e.g. in the case of a possible subsequent contract processing.

User contributions, comments and ratings

We offer you the opportunity to publish questions, answers, opinions or evaluations on our website, hereinafter referred to as "articles" only. If you make use of this offer, we will process and publish your contribution, the date and time of submission and the pseudonym you may use.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR. You may revoke your consent at any time with effect for the future pursuant to Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation.

In addition, we also process your IP address and e-mail address. The IP address is processed because we have a legitimate interest in taking or supporting further action if your contribution infringes the rights of third parties and/or is otherwise unlawful.

In this case, the legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in legal defence, if necessary.

Google Analytics

Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

Usage and user-related information, such as IP address, location, time or frequency of the visit to our website, are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. With this function Google shortens the IP address already within the EU or the EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our Internet presence and the use of the Internet.

Google states that it will not connect your IP address to other data. In addition, Google keeps

https://www.google.com/intl/de/policies/privacy/partners

Further information on data protection law is available to you, e.g. also on the possibilities to prevent the use of data.

In addition, Google offers under

https://tools.google.com/dlpage/gaoptout?hl=de

a so-called deactivation add-on together with further information. This add-on can be installed with the most popular Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that information about visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Whether and which other web analysis services are used by us, you will of course also find out in this data protection declaration.

Google reCAPTCHA

In our website we use Google reCAPTCHA to check and avoid interactions on our website by automated access, e.g. by so-called bots. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only called "Google".

Through certification according to the EU-US privacy shield ("EU-US Privacy Shield")

https://www.privacyshield.gov/participant? id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.

Through this service Google can determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address, Google may collect other information necessary to provide and guarantee this service.  

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our Internet presence and in the prevention of unwanted, automated access in the form of spam or similar.

Google offers under

https://policies.google.com/privacy

provides further information on the general handling of your user data.

Google AdWords mit Conversion-Tracking